Tredence designed a completely “automated” & “scalable” solution within the client’s AWS environment.

    • Custom AI/ML algorithms were used to deduplicate millions of leads with high accuracy.
    • To ensure actionability, lead prioritization engine was built on top on Dedup engine.
    • The solution also tracks funnel movement enabling the business to course-correct outreach strategy.
    • Easy scalability is ensured through AWS components like EC2, EMR, RDS, S3 etc.


    • Easy maintenance: Solution is completely automated and requires minimal manual touchpoints.
    • Future proof: Any new data source can be incorporated using universal input formats.


    • Lead processing time has now been significantly reduced from earlier 1-2 months to? few hours.

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