• APPROACH

    • Process raw images and transform unstructured data into structured data formats
    • Overlay custom analytics modules to analyze patterns in the data to provide key insights to the business.
    • Provide an analytics platform with BI & reporting capabilities for the end business users.

    KEY BENEFITS

    • Marketing and sales teams were able to identify and prioritize locations which had high price and assortment-based threats from competitors, for intervention.
    • Insights obtained from the solution enabled the business to understand locational drivers that influenced sales positively.

    RESULTS

    • 9% sales lift during a 6-month pilot period where prioritized locations were targeted for promotional initiatives
    • Improved compliance from key QSR channels through ongoing pricing and assortment analysis

    快猫 亿万狼友的选择