Our solution helps:

    • Identify the types of interactions where a customer generates the most business value
    • Segregate the customer interactions into various smaller contract categories to draw the best possible measures for our Customer Value Metric (CVM)
    • Derive two novel metrics that combine these aspects to provide detailed CVM
    • Forecast CVM for the coming year from the past behavioural patterns
    • Design up-to-date tracking dashboard to understand performance of CVM with time


    The solution enabled the clients to

    • Measure CVM effectively using two novel metrics
    • Understand behavioral traits of customers who are generating most value
    • Compare the performance with previous years and current goals
    • Track metrics in detail across geographies


    Clients are now able to

    • Quantify and make data-driven business decisions based on the value generated by a customer base of ~21M
    • Design and track performance across geographies to understand key aspects of the trends
    • Take customer-centric business decisions based on specific consumer segments

    快猫 亿万狼友的选择